Guide

What is a TikTok LIVE agency, and do you need one?

What an agency does for creators, how an agency invitation works and how to recognise a real agency, explained with what TikTok itself says.

By Stef Boonen, co-founder and TikTok LIVE expert at Stream Performance Agency

Short answer

A TikTok LIVE agency is a company that supports creators on TikTok LIVE. TikTok describes the agencies in its TikTok LIVE Creator Networks programme as experts who help creators grow through personalised strategies, coaching sessions and active feedback. You join through an agency invitation that you read and accept yourself in the TikTok app. You do not need an agency: it is not one of the requirements to go LIVE. It is a choice, for creators who want support.

What is a TikTok LIVE agency?

A TikTok LIVE agency (also called a TikTok agency or creator network) is an independent company that works with creators who go LIVE on TikTok. TikTok has its own programme for this: TikTok LIVE Creator Networks.

According to TikTok, these agencies help creators grow on TikTok LIVE by providing personalised strategies, coaching sessions and active feedback. An agency applies to TikTok to take part. TikTok adds that those who qualify get access to tools and insights to drive creator success on LIVE. TikTok also has a suite of incentives for agencies in the form of tasks and programmes.

Note the difference: a TikTok LIVE agency is not the same as an advertising or marketing agency that makes ads on TikTok. This guide is only about agencies for LIVE creators.

Stream Performance Agency is a TikTok LIVE agency in the Netherlands and Belgium, for creators aged 18 or over.

What does a TikTok LIVE agency do for you?

What an agency actually offers differs from one agency to another, so always ask. It often includes things like:

  • Coaching: someone who helps you prepare your LIVEs and gives feedback afterwards.
  • Explanations and training on TikTok LIVE features such as battles, co-host and LIVE Events.
  • Planned battles with other creators, so you do not have to find an opponent yourself every time.
  • A fixed contact person when you have a question or a problem.
  • A group of creators who know and support each other.

What an agency cannot do: make TikTok decide in your favour. No agency can promise you promotion, a boost or a certain number of viewers from TikTok.

Do you need a TikTok LIVE agency?

No, not to go LIVE. On its help page What is TikTok LIVE?, TikTok lists the requirements: be at least 18 years old to go LIVE, be 18 or older to send or receive Gifts, and have 1,000 followers to go LIVE (may vary across regions). An agency is not on that list.

Our advice: an agency makes most sense if you want to take LIVE seriously and would like support, if you are not sure how to set up battles or collaborations, or if you want someone who answers your questions in your own language. If you only go LIVE now and then for fun, you can do fine without one.

Do you have fewer than 1,000 followers? An invitation from an agency can be another route to LIVE. TikTok makes the decision after that. Read how it works in our guide TikTok LIVE without 1000 followers.

What is a TikTok agency invitation?

You join an agency through an invitation in the TikTok app. On its official agency invitation page, TikTok explains it like this: you get your invitation code in Agency Center, an agent uses that code to initiate an invitation, and you read and accept the invitation to join the agency.

How do you accept an agency invitation?

  1. Find your invitation code. According to TikTok, go to Settings and privacy, Creator tools, LIVE Center and then Agency Center.
  2. Only share the code with the agency you really want to work with. The agency uses it to start the invitation.
  3. Open the invitation in the TikTok app, read it carefully and accept it yourself, only when you agree with the terms.
Tip: An agency never needs your password or a verification code to invite you. You always accept yourself, in your own app.

Are TikTok LIVE agencies legit? How to spot a real one (and a scam)

Some people pretend to be an agency. Watch out for these points:

  • Everything goes through the TikTok app. A real invitation arrives in the app and you accept it yourself. If someone says your membership will be arranged outside the app, through a link or a form, be careful.
  • Never your password or verification code. TikTok says it will never contact you to ask for your password, verification codes or other sensitive personal information. A real agency will not ask for them either.
  • No free likes, fans or Coins. TikTok warns against third-party websites that promise free likes, fans, crowns or Coins, because they may be able to access your login information.
  • No payment to join. Our advice: if someone asks for money to join, stop and ask for an explanation in writing first.
  • No promises about TikTok. If someone promises guaranteed growth, promotion or boosts from TikTok, treat it as a warning sign. No agency can guarantee that.
  • Clear terms and a real company. Ask for the company details, your fixed contact person and the terms in writing. Take your time: a good agency does not put you under pressure.
  • 18+ only. You must be 18 or older to go LIVE and to send or receive Gifts.

Comparing agencies? Our guide how to choose a good TikTok LIVE agency lists the questions to ask before you accept an invitation.

How SPA helps you with this

FreeYour diamonds stay 100% yoursGoals reached? Extra bonus
Your own coachOne-on-one, in your language
The AcademyShort lessons on what works on LIVE
The creator appYour numbers, your week and your bonus
Planned battlesWe help you find opponents

Only for creators aged 18 or older.

Sign up in one click →▶ See what you get (54 s)

Other guides

TikTok LIVE without 1000 followers: how many followers do you need?TikTok account banned: what to do?How do TikTok LIVE battles work?Give your TikTok LIVE a boost: 10 things you control yourselfHow to go LIVE on TikTok and get LIVE accessTikTok LIVE Studio: download it and go LIVE from your computerWhy can't I go LIVE on TikTok?How to choose a good TikTok LIVE agencyTikTok LIVE leagues explained, plus the House Cup and LIVE FestTikTok age ban: what now if TikTok thinks you are too young?TikTok LIVE agency in the NetherlandsTikTok LIVE agency in BelgiumFAQ

Sources

Official TikTok pages this guide is based on.

Last checked on 4 October 2026. Stream Performance Agency is an independent agency and not part of TikTok.

Frequently asked questions

To support creators on TikTok LIVE. TikTok describes the agencies in its TikTok LIVE Creator Networks programme as experts who help creators grow through personalised strategies, coaching sessions and active feedback.
It differs per agency. It often includes coaching, explanations of LIVE features, planned battles and a fixed contact person. Always ask what you get. No agency can promise promotion or a boost from TikTok.
It is your own invitation code. According to TikTok you find it in Agency Center, via Settings and privacy, Creator tools and LIVE Center. The agency uses the code to send you an invitation, which you then read and accept yourself.
At SPA you pay nothing to join. Our general advice: if someone asks for money to join, stop and ask for an explanation in writing first. And never share your password or verification code.
It depends on you. If you want to take LIVE seriously and would like support, an agency can help. If you only go LIVE now and then, you may not need one. An agency is never required to go LIVE.
No. Stream Performance Agency (SPA) is an independent TikTok LIVE agency from Belgium and not part of TikTok. So SPA cannot arrange promotion or extra reach from TikTok for you either.
Ready to start?

Sign up in one click.

Choose your country and we'll reach out within 24 hours via TikTok.

Sign up → Rather talk first?